What is this plant – and why is it flowering so well here?

The plant in the photograph is fan flower, Scaevola aemula. The distinctive fan-shaped flowers, creamy yellow central markings and low, spreading habit are all a good match.

It does best in a bright position, preferably sun or light partial shade, in soil that drains freely. It likes consistent moisture without sitting in wet soil, which makes it particularly well suited to pots, hanging baskets and raised beds. Too much shade usually means fewer flowers, while heavy, constantly wet soil can leave it struggling.

Here in Sweden in early September it often still flowers beautifully, but it is generally grown as a summer annual and will not normally survive frost outdoors. To enjoy it for the rest of the season, keep watering evenly and remove spent flowers. To keep it for longer, bring it indoors before the nights turn cold.